TikTok is introducing a updated setting that enables them to reduce the volume of AI-created media appearing in their streams. This initiative comes as the platform disclosed that it currently hosts more than 1 billion content made with AI.
Pilot Phase and Launch
The update is in a pilot phase over the following weeks before a widespread launch. This advancement comes amid a surge in content created by AI, spurred by recent AI video creators.
AI Proliferation Online
Recent reports that approximately 10% of the most rapidly expanding content creators on another major platform primarily display content made by AI. A considerable share of this output is considered low-quality AI content, a phrase for inferior, factory-style content that is typically illogical or surreal.
Our research shows that many people enjoy content created using AI tools, ranging from digital art to science explainers, and we aim to offer the community the ability to increase or decrease of that, depending on their own preferences,” said a platform representative.
AI on the Platform
The platform disclosed that there are presently over a billion videos on its service tagged as artificially created. Overall, more than 100 million videos are uploaded to the platform each day, making clips made by AI a relatively small part of its total content library.
Customizing Your Feed
Viewers will be able to limit or boost the volume of artificial media they view by accessing the topic control feature in the platform and picking the AI content topic. Further subjects that are already be modified under the tool encompass politics, clothing, beauty, and dance.
AI Disclosure Rules
The platform’s guidelines mandate creators to identify convincing AI-made content, and it prohibits dangerous deepfakes of public figures or critical incidents. Any realistic AI-generated clip that is not labeled can be taken down under its community policies.
In addition, the app will from now on apply an “AI-made” watermark to content made using its built-in AI features, or identified by an cross-platform project for recognizing content made by AI. This step is designed to stop users from attempting to circumvent the labeling process.
Responsible AI Funding
The company is additionally establishing a $2 million awareness program for experts and organizations to develop informative material about using AI responsibly. This initiative will support educational bodies focused on training computer science.
Platform Protection
The platform has defended its content review process, amid controversy over plans to lay off a large number of safety staff in the United Kingdom. The company is planning to reduce 439 jobs in its trust and safety department in its British office, with trade unions and internet security professionals voicing alarm that people are being substituted by machine-led review.
A company official clarified that human moderation would continue to be important, but automated tools can protect employees by filtering out the most distressing content ahead of it gets reviewed by staff. The company reported a notable drop in shocking and graphic content seen by safety staff over the previous year due to the use of its machine learning processes.
“We think that it’s essential to combine staff and AI to maintain a secure environment,” the executive stated. “We’ll have humans as involved in the system, but we also think it’s very important to minimize viewing of harmful content as rapidly, which is the area in which a lot of the machine support is making a difference operate efficiently.”
